RSS Feed Tips

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure. Click the link for RSS booster

Channel Title

The channel title in your RSS feed is one of the most important aspect. The channel title should be keyword rich and contain information related to the general theme of the RSS feed. In order to maximize compatibility with RSS readers, it is best not to include any HTML in the channel title. The channel title is a website visitors first glimpse at the RSS feed, so its important to make an impression and attract the interest of casual browsers. Additionally, many of the RSS feed directories and search engines use the information contained in the RSS feed’s channel title and description to index the feed. In order for the feed to be properly categorized, it is important that the information contained in these fields be relevant to the contents contained in the feed. If included at all, the blog, brand, or company name should be at the end not the beginning of the RSS feed channel title.

Channel Description

The channel description field provides an opportunity to expand on the broad theme of the RSS feed. The channel description should contain related keywords and phrases, but it should be written to capture the interest of readers not search engine spiders. HTML can be used to decorate and emphasize specific text in the description field. In summation the channel description should provide a compelling overview of the RSS feed’s contents.

RSS Feed Item Titles

The item titles should be 50-75 characters with spaces. In order to increase readability and compatibility with news readers, the RSS feed item titles should not be encoded with any HTML. Think of an RSS feed item title in the same way that you would a webpage title. The RSS feed item title is your opportunity to capture the interest of your reader. Really an RSS feed item title is nothing more than a headline. The most effective item titles are calls to action that grab the readers attention. Include pertinent keywords or keyword phrases in the items title and this will help any individuals doing deep feed searches for specific content.

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