The Power of Celebrity Endorsements in Social Media Marketing

Turn on the TV, check Facebook, look at an ad in print or online and there’s a good chance you’ll see a celebrity endorsing a product. This very common marketing practice has been around for decades and has only picked up more traction in today’s social media driven environment. Add to our culture’s fascination with celebrities and their lives, social media has enabled many people to connect and keep up with their favorite celebs on a daily basis. Between Facebook, Twitter, Instagram, Snapchat, and many other social media networks, a celebrity now has instant access to thousands, if not millions, of fans to share things about their life, but also to promote themselves, their beliefs, and also products and companies.

Unfortunately for many businesses, when it comes to utilizing celebrity endorsements, there is still a misconception that it’s too expensive to justify or just not in their budget. While this could be considered true back in the 80s, 90s, and throughout the early 2000s, these days it can cost less (depending on the celebrity) than what some small businesses spend on Pay Per Click (PPC) campaigns in a few months or a billboard in Boston for 4 weeks. While every business is different, and marketing goals vary depending on factors, for many, especially those promoting a product, it is at least worth considering if a celebrity endorsement is right for them. Toni Braxton’s Throwback Photo Has Fans Praising Her Like There’s No Tomorrow – See It Here

In addition to being affordable, celebrity endorsements through social media networks bring a slew of advantages over traditional social media marketing. First and foremost is reach. There’s a very good chance that the celebrity you get to endorse your product or company has more followers than your business. For those familiar with Facebook, we know that when we make a post, it doesn’t reach our entire network but instead to a percentage, at least without paying to “boost” the post. While most will pay for the “boost” in campaigns involving celebrity endorsements, you’re still going to reach a larger number of people either way.

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